Currently exploring
Rabbit holes, on purpose.
The questions and tools I'm digging into before they turn into products, playbooks or notes.
- Reading
- Testing
- Questioning
As of September 2026
Where my head is.
- shimanto.xyzBuilding now
- Dot ContentBuilding now
- AI video and automation systemsBuilding now
In the works
The exploration log opens soon.
Short entries on what I'm reading, testing and questioning, with links to wherever each thread ends up.
From the blog
What I've been thinking about.
Founder notes2 min read
Own the house, rent the megaphone
Social platforms are incredible for reach and terrible as a home. Why every founder needs one place on the internet they actually own.
AI1 min read
AI is a teammate, not a vending machine
Prompt in, magic out is the wrong mental model. How I brief, review and actually work with AI across content, video and operations.