The blog 6 notes
Notes from the build.
Lessons, frameworks and opinions from the operator seat, written while building, not after.
The index
Every note, newest first.
Nº 05
Automation1 min read
Systems beat motivation: turning a messy process into a machine
Motivation is a great starter and a terrible engine. The four-step path I use to take any repeating task from chaos to a system that runs itself.
Nº 04
AI1 min read
AI is a teammate, not a vending machine
Prompt in, magic out is the wrong mental model. How I brief, review and actually work with AI across content, video and operations.
Nº 03
Marketing1 min read
Distribution is part of the product
Before startups there was a song with 35M+ views. The lesson I took from music into every business since: how it spreads is not an afterthought.
Nº 02
Business1 min read
The five-tool founder
Business, marketing, technology, AI and automation are not five careers. They are one toolkit, and the leverage lives where they connect.
Nº 01
Product building1 min read
Ship the ugly version: a one-week launch checklist
Perfect is a very comfortable place to hide. The checklist I use to get a first version in front of real people within a week.
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